Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
The 16th Malaysia International Halal Exhibition strengthens Malaysia’s position as a Halal hub
2025-05-15
The world's largestHALALTrade Show——No.16Malaysia InternationalHALALExhibition(MIHAS 2019)Today officially opens and will host70Exhibitors and visitors from various countries. Malaysia External Trade Development Corporation(MATRADE)will be2019Year4moon3to6Malaysia International Trade and Exhibition Centre(MITEC)holdHALALThe trade fair will showcase high-qualityHALALProducts and services.
By the CEO of Malaysia External Trade Development Corporation, Dato·Ten thousand·Latif·Ten thousand·Initiated by MusaMIHASThe soft launch ceremony was hosted by the Ministry of International Trade and Industry, JAKIMandHALALDevelopment Company attended the meeting. Also present at the meeting were2019YearMIHASsponsors, associations, industry participants and members of the media.
According to Dato·Ten thousand·Latif said,MIHAS 2019Will reflect the event as the worldHALALThe maturity of the industry's world-class platform. He said:“With strong support from public and private institutions, Malaysia InternationalHALALThe exhibition has become a gathering place for industry professionals.HALALIn addition to exchanging opinions and knowledge among the industry,HALALThe latest trends and innovations.”
2019YearMIHASWill attract more than1000Exhibitors and310,000 trade visitors. In addition to gathering industry participants,2019YearMIHASIt will also provide unprecedented opportunities for trade visitors to benefit from a range of value-added projects. The extensive programme includes six conferences and30Several seminars, e.g.:
1. Malaysia External Trade Development Corporation organizes trade talks, focuses on international market insights
2. Tourist Center andHALALTours organizes tourism conferences to provide the latestHALALTourism Industry Development
3. Depend oniHAALMAS@FBUiTMHosted byHALALThe conference brought together international and local practitioners and academics toHALALIndustry development concepts and initiatives
4. World Entrepreneurship FestivalHALALInnovation Forum, Strengthening Malaysia’s Economy through Islamic Digital Initiatives, Strengthening Malaysia’sHALALecosystem
Complemented by world-class seminars and forumsMIHASStrong business matching capabilities. International procurement projects(INSP)andMIHASSponsored Procurement Program(HBP)Two business matching programs will be launched.
INSPWill be in2019YearMIHASThe day before the launch, selected from all over the world200Many buyers brought to Kuala LumpurMATRADEThrough this activity,450A number of Malaysian companies will be matched with foreign buyers seeking to source from Malaysia. The initiative is effective due to the quality of both buyers and sellers involved in the program.MATRADEGlobal Network(Globally46Locations)Selection, and Malaysia sellers are reputable exporters from all over Malaysia.2018YearMIHASperiod,INSPCreated for local companies6.025billion in sales.
at the same time,HBPwill passMIHAS Connect(An online meeting scheduler)for nonINSPParticipants provide a2019YearMIHASExhibitor matching opportunities.
2019YearMIHASThe congress will focus on sectors that are crucial to the industry ecosystem, namely food and beverages, pharmaceuticals, cosmetics, finance, digital, logistics, tourism and the latest additions.——Low-key and fashionable. With such rich content and extensive business opportunities,MIHAS 2019Will be for the worldHALALThe development of the industry brings value.
The food and beverage industry remainsHALALAn important base for the industry. Frasers Hospitality Group(F&N)Mr. Lin Yaohao, CEO of Frasers Hospitality Group, said(F&N)I really hope to participate in this year'sMIHASHe said:“We believeMIHASIt is the best platform to directly connect with tourists from all over the world and we are looking forward to this event.”
Berjaya Starbucks Coffee Co., Ltd.(Starbucks Malaysia)Continue withMIHASCooperation and successfully held a breakfast exchange meeting.“It is great to see industry insiders gather on our platform to discuss industry developments with their peers, build business relationships and enjoy a cup of delicious coffee at the same time.”, Business Development Manager, MalaysiaHALALLeader and Brunei Coffee MasterTengku Ferry WidayatMr. said,2018YearMIHASThe business exchange meeting during the period was very successful.2019YearMIHASDuring the event, visitors can enjoy the same experience at Starbucks' second annual business exchange meeting.
2019YearMIHASAnother exciting feature of“HALALcorridor”, which was launched by Malaysia International Commercial Bank Investment Bank to support the entireHALALtransactions and commercial activities of the industry."MIHAS"It is an introductionHALALThe best platform for the corridor as it is the world's largest internationalHALALtrade shows,”