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       2019YearAugust 18On the 25th, it was jointly sponsored by Jiangxi University of Finance and Economics, National Agricultural Science and Technology Entrepreneurship and Innovation Alliance, Jiangxi Water Conservancy Investment Group Co., Ltd., and co-organized by Jiangxi University of Finance and Economics Science and Technology Finance Research Center and Jiangxi Water Investment Ecological Resources Development Group Co., Ltd.2019The First Poyang Lake Agriculture and Forestry Industry Innovation and Development Summit Forum (hereinafter referred to as“Poyang Lake Forum）It was held in Nanchang and concluded successfully.

The first Poyang Lake Forum was held with the theme of “Technological Innovation Empowers the Reshaping of Green Ecological Values”.“Standing at the forefront of science and technology, exploring the future of agriculture, creating quality with craftsmanship, promoting Jiangxi brands, sharing successful experiences, and promoting rural revitalization,Committed to promoting information exchange and project cooperation between governments, industries and enterprises,Promote high-quality development of Jiangxi's agricultural and forestry industries through scientific and technological innovation.This forum has been well received by the province and abroadInside and outside the ministry300Multiple companies、50More than 10 purchasing units,20With the active support of more than 100 investment and financing institutions, many well-known media from inside and outside the province participated in the event and paid attention to and reported on it.

       The Poyang Lake Forum specially invited Liu Jian, Counselor of the State Council and former Director of the State Council Leading Group Office of Poverty Alleviation and Development, to serve as the Forum's Honorary Chairman. Lu Fucai, President of Jiangxi University of Finance and Economics, served as the Forum's Chairman. Zhang Hongyu, Vice President of the China Rural Research Institute of Tsinghua University and former Director of the Economic Management Department of the Ministry of Agriculture and Rural Affairs, Jiang Jinfa, Deputy Secretary of the Party Committee of Jiangxi University of Finance and Economics, Qi Wei, Chairman of the Jiangxi Water Conservancy Investment Group, Li Tongbin, Executive President and Secretary-General of the National Agricultural Science and Technology Entrepreneurship and Innovation Alliance, Gui Hefa, Director of the Science and Technology Finance Research Center of Jiangxi University of Finance and Economics, and Tianxia Xingnong, Founder andXQiao Zhiwei, general manager of the agricultural development department of the business unit, and other political and business leaders attended the forum.

At the opening ceremony, Liu Jian, Counselor of the State Council, former Director of the State Council Leading Group Office of Poverty Alleviation and Development, and former Vice Minister of Agriculture and Rural Affairs, proposed that the key to the development of agricultural and forestry enterprises is to make products more in-depth, detailed, and strong. He hoped that the Poyang Lake Forum would conduct in-depth discussions on the future development direction, path, theory, and technological innovation of my country's agriculture, and make it a nationally influential forum.Influential forum.

Zhang Hongyu, deputy director of the China Rural Research Institute of Tsinghua University, former director of the Rural Economic System and Management Department of the Ministry of Agriculture and Rural Affairs, and vice president of the China Agricultural Economics Society, emphasized the need to persist in serving rural revitalization and insist that the top leaders of the party and government focus on rural revitalization. Rural revitalization is a long-term and fundamental issue, but industrial prosperity and revitalization are the top priority and the foundation.

Qi Wei, Chairman of Jiangxi Water Conservancy Investment Group Co., Ltd., shared Jiangxi Water Investment's brand-building journey with participating agricultural and forestry entrepreneurs, using the successful experience of cross-border transformation to boost Jiangxi's green rise.It is understood that Jiangxi Water Conservancy Investment Group Co., Ltd., as a provincial state-owned enterprise born out of water, has continuously reformed and innovated around the water industry chain, actively participated in cross-border and sharing, implemented supply-side structural reforms, and implemented the path of high-quality development of state-owned enterprises.Its ecological and humanistic brands such as "" and "" are household names.

Hu Haiqing, founder of Beijing Tianxia Xingnong, delivered a speech entitled "Cultural and Creative Empowerment:The practice of reshaping agricultural product brands.He pointed out that the current situation facing agricultural products is that there are many very good agricultural products that cannot be sold at good prices or in good markets.The reason lies in whether the material benefits of customers are clearly expressed in a language that customers understand.The second point is the added value of humanities, which is specifically reflected in whether the local high-quality agricultural products can be well integrated with the local ecological culture and historical heritage culture;We need to combine the material benefits of high-quality agricultural products and their humanistic value into commercial brands, express the primacy and uniqueness of agricultural products, and combine the spirit of craftsmanship and brand expression very well, so that high-quality agricultural products can have a brand and a market, and sell for their true value.

      The forum on “Integration of the Three Industries of Branded Agriculture through Production and Marketing Docking” invited well-known entrepreneurs and planners in the industry, including the head of the Agricultural Development Department of JD Group’s X Division, a partner of Peking University Zongheng Management Consulting Group, and the head of the China Rural Revitalization Yuanjia Village Research Group.In the speech "Exploring JD Farm Model on the Road to Branded Agriculture," Qiao Zhiwei, head of the Agricultural Development Department of JD Group's X Division, inspired new development ideas for Jiangxi's agricultural and forestry enterprises by explaining the relationship between digital agriculture and the "Jingpinyuan" self-operated platform for high-quality agricultural products.JD Farm is trying to explore the construction of a platform system that combines digital agriculture with high-quality agricultural products through the technologies of Internet of Things + AI + blockchain.Starting from the establishment of a quality agricultural product base, the blockchain traceability system is used to ensure quality and maintain brand image;With the help of JD.com's quality agricultural products sales platform, we can realize the agricultural ecological mission of healthy dining tables.

  Ms. Yang Xiaocui (first from the right), CEO of Jacob Star, and senior certified technician Hou Hongzhu(First from left) Taking a photo with the organizers

Ms. Yang Xiaocui, CEO of Shenzhen Jacob Star, was also invited to attend the Poyang Lake Summit Forum. For over a decade, Jacob Star has helped thousands of companies successfully export their products to international markets, earning the trust of its clients. To help these clients build a stronger brand image and ensure quality assurance, Jacob Star will leverage its extensive customer base and decades of experience in food certification to develop a product traceability system and resource-sharing platform. Through product informatization, every step of the product journey, from farm to table, will be traceable and visible, thereby increasing consumer trust in the products, enhancing brand image and competitiveness, and entering the international market with enhanced quality and brand image.

Standing at the starting point of a new era, the first Poyang Lake Forum has effectively promoted information exchange and project cooperation between governments and enterprises, industries and enterprises, and built a value platform for resource integration, collaboration and win-win across the entire industrial chain, contributing to the high-quality development of Jiangxi's agricultural and forestry industries.(Part of the content comes from China News Network Jiangxi News)