Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Enzhenyuan obtains HALAL certification
2025-05-15
On its fourth anniversary, Enzhenyuan, a premium Chinese red ginseng brand, has received another prestigious quality certification: HALAL. Halal, meaning legal, is a general term for foods, beverages, and medicines permitted to Muslims, encompassing everything from food, drink, and medicine.
The requirements for obtaining HALAL certification are far higher than those for other international food standards. Certified products are considered wholesome and healthy, leading to a growing consumption in non-Muslim regions such as Europe and the Americas. Most governments and certification bodies in countries like Malaysia, Indonesia, Singapore, and the UAE recognize the certificate.
The 10 Halal-certified products include molded red ginseng, red ginseng slices from nectar, red ginseng tea (slices), red ginseng tea (crushed), ginseng tea, red ginseng powder, red ginseng extract, red ginseng beverages, and red ginseng extract powder. This will provide favorable conditions for Enzhenyuan's future sales in western China and exports to Europe and the Americas.