Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Why is the Halal meat market booming around the world?
2025-05-15
In order to become Halal certified meat products, all processing steps must be followed and Halal inspections must be carried out by an accredited certification body, which then certifies whether it meets the Halal certification standards and decides whether to grant a Halal certificate. Halal certified butcher shops and slaughterhouses can only sell and process certified Halal meat products.
How to produce halal meat products
Halal meat products must be slaughtered and processed according to Halal certification rules, respecting the principles of Halal and avoiding any contamination. These rules do not apply to pork and dog meat, as they are considered haram (forbidden).
All processing, distribution, and sales stages are strictly controlled to prevent contamination. According to Muslims, halal slaughtering procedures result in the complete draining of blood from the animal's body. This method of slaughter is pain-free because the brain's pain centers immediately cease functioning.
European trends
In recent years, many European countries have decided to support this cause, considering the high profits from the halal market and the choice of many non-Muslims in the internal market who choose to eat halal meat for some personal reasons.
Here are some examples:
Germany follows the halal trend
Germany is famous for its sausages, but the amount of pork consumed each year has decreased due to the growing Muslim population. Pork is not halal, so businesses are catering to the growing Muslim population by offering halal meat.
Lewis Pies: 35% of turnover comes from Halal food
Lewis Pies, based in Swansee, UK, produces British staples, traditional pies and sausage rolls. A few years ago, they converted a third of their business to halal products.
The spending power of Muslim millennials is driving not only halal food, but also pharmaceuticals, travel, finance, modest clothing and cosmetics. Halal food is not just for Muslim consumers, but also for those seeking safe and controlled food: halal food is moving from a niche market to the mainstream.
When Lewis Pies introduced halal into its production, it accounted for less than 5% of the company's business. Within a few years, it had removed all pork products from its product line. Now halal is a major growth area for the company, accounting for more than 35% of its total business.
Halal: A tool for economic recovery
Haloodies, a UK-based company, will begin exporting meat snacks to the UAE as part of a major initiative to become a global halal brand. This move follows Brexit, which is expected to result in reduced sales. Haloodies' CEO confirmed his intention to enter multiple markets; the UAE represents a significant market, with significant opportunities for expansion in the halal world.
Strategic Marketing Alliance
Phil Hogan, the European Commissioner for Agriculture and Rural Development, will be in Saudi Arabia and Iran next autumn to launch a lucrative new deal for halal meat traders. The main aim is to strengthen cooperation between the EU, Saudi Arabia, and Iran by developing bilateral trade in food products, including beef, poultry, and lamb. With the rise of young, millennial Muslims with increasing disposable incomes, the European Commission hopes Saudi Arabia, the wealthiest country in the Middle East, will become an increasingly important market for European agricultural products.