Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Halal food at the 2020 Tokyo Olympics
2025-05-15
Japan's tourism industry has seen new business opportunities in the Halal tourism market.As Tokyo prepares to host2020A city in the city for the 2012 Olympics is doing so by encouraging its food businesses to become halal.HALALcertification to target Muslim tourists.
Located in Taito District in the northeast of the metropolitan area,2015A plan to invest in halalHALALThrough this program, companies will receive50% reimbursement of certification fees.
"When you travel, you want to enjoy the food of that country and region, and it would be sad if you couldn't do that in Taito," Director of the Tourism Bureau of the Taitung District OfficeEggsexplain.
“We offer a lot of delicious food. So we decided to create an environment where Muslims can enjoy themselves without any worries.”
Authenticator seeJAKIM-HALAL
The policy contributes to the growing halal sector in Tokyo.HALALCertification Body Network. One of them is Japanese HalalHALALfoundation(JHF), which opened in Taito Ward last year, now employs three full-time and part-time staff.
"MuslimHALALFood is a new thing to the food industry, and there are few consumers in Japan. But as the industry understands halalHALALsystem, people gradually realized this,JHFFood ScientistFaslin Lafirexplain.
“There are many certifying bodies, so there are different standards. From an industry perspective, there is a bit of confusion among companies about who to get certified by, and this has become an issue. Every year there are more Muslim tourists, especially from Malaysia and Indonesia.”
JHFObtaining Malaysian HalalHALALAuthoritative organizationsWhat kindIt is considered to be more halal than otherHALALCertified providers have an advantage.
“What kindCertification is beneficial to promote our company's export market - Currently it’s mainly used for green tea and tofu,” Raphael said.
“When companies want to export to the Middle East and other Muslim countries, it is best to get certification andWhat kindcertification, which is more valuable to them.”
Muslim tourists surge
since2013The number of Muslims visiting Japan has been increasing sharply since the government relaxed visa requirements for Southeast Asian visitors in 2016 to boost tourism.
According to the Japan National Tourism Organization,2016More than 1,000 tourists came from Muslim-majority Malaysia in 2017394,000People, than2009Yearly89,000Similarly, the number of Indonesians increased from63,000People increased to271,000people.
The Olympics are expected to further increase the need for halalHALALFood for the number of tourists.
According to a report, it is expected that2020There will be more than2000million tourists landed in Japan, including more than100Ten thousand generals will be Muslims.
In view of this, the Governor-General of Tokyo met with17Ambassadors from Muslim countries to discuss strategies that can be used to cater to Muslim athletes and tourists.