Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Global Muslim population grows 18%, driving record demand for halal products
2025-05-15
SINGAPORE – (BUSINESS WIRE) – Global market research firm Euromonitor International unveiled the latest trends reshaping the halal market through a webinar, as businesses race to capitalize on an untapped consumer base.
The global Muslim population has grown by 18% over the past decade, driving record demand for halal products.
Emil Fazira, senior analyst at Euromonitor International, said: “Demographic changes, rising disposable incomes and increasing internet penetration are key factors driving the demand for halal products. Disposable income in the five countries with the largest Muslim populations – Indonesia, Pakistan, India, Nigeria and Iran – has increased by 257%, while internet penetration in these countries has also increased by 31%.”
According to the webinar, “New Consumerism and the Global Halal Market,” the Muslim population has grown by 18% over the past decade, while the global population has grown by 11%, boosting demand for halal food, beverages, beauty and fashion products.
“Young people are major users of social media and the internet. They are more interested in the latest trends, global events and use multiple social media platforms. This makes new food and service experiences, fashion and cosmetics products readily available to them,” added Fazira.
In Asia, countries with non-Muslim-majority populations, such as Singapore and the Philippines, are major markets for halal packaged food and beverages, valued at $1.4 billion and $7.5 billion, respectively.
This is partly due to the integration and acceptance of halal products in the general community, as well as the strengthening of halal infrastructure.
Indonesia, on the other hand, is projected to see the largest sales growth in dollar terms over the next five years due to its large market size and positive growth forecasts.
“When identifying markets and sectors, it is crucial to research the market’s halal infrastructure to balance halal certification with consumer values. Selecting the right audience and catering to them is another issue that companies must keep in mind,” concluded Joanna Chan, research analyst at Euromonitor.