Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Halal products are generating huge profits, and the Asian market is benefiting greatly.
2025-05-15
Halal products have become a major international market and are rapidly expanding. According to the International Business Daily, "The global halal food market is valued at $150 billion annually, and if food and non-food products are included, the market value is $210 billion." The Muslim population currently stands at approximately 180 million, growing at a rate of 2.9%, and is projected to comprise 30% of the world's population by 2025. With this growing Muslim population, the total value of halal food could easily reach 20% of global food trade. Asia, with its large concentration of Muslim consumers, is a promising region.
Asia is the main target market for HalalAsia, particularly Indonesia, Pakistan, India, China, Singapore, Brunei, Thailand, and West Asia, has a combined Muslim population of approximately 100 million, representing a prime target market for halal products and services. Muslims have high purchasing power, and their disposable income has increased in Southeast Asia and the Middle East due to higher education levels and a burgeoning Muslim middle class. The halal food industry is rapidly developing in this region. Southeast Asia boasts a vast consumer market of 22.5 million Muslims, and Thailand has the potential to become a hub for halal food, given its prominent global food export presence and abundant agricultural resources. The Malaysian government has established the Halal Industry Development Corporation to coordinate and lead the comprehensive development of the halal industry. The government has also allocated RM50 million to establish halal product industrial parks in states such as Kelantan, Pahang, and Perlis. Halal-certified food from Malaysia is reportedly readily available throughout the Muslim world. Halal-certified food represents superior quality—"green, pure, and pollution-free"—meets modern consumers' growing demand for healthy food, making it a favorite not only among Muslims but also among other ethnic groups. We hope that relevant domestic companies will seize the business opportunities and enter the Halal market in a timely manner.