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Halal certification is the process of certifying food and other products as permissible under Islamic law.This is crucial for businesses operating in countries and regions where Muslim consumers make up a large portion of the population.

The importance of Halal certification goes beyond religious beliefs and has significant economic, social and cultural impacts. In recent years, Halal certification has become an important consideration for businesses operating in Malaysia as it has a significant impact on consumer behavior.

Nowadays, it is crucial to obtain halal certification for products in order to gain access to a large customer database and enter not only the local market but also international markets such as Indonesia or the Middle East.

According to the Statistics PortalAccording to Statista, the global halal market is worth over US$2 trillion (RM8.97 trillion) and is estimated to grow to US$2.8 trillion annually.

The largest component of Malaysia's halal economy is the food service industry.The industry's business revenue is estimated at $31 billion in 2021 and is expected to reach $47.6 billion by 2025.

Department of Islamic Development of MalaysiaJakim) with its authority, Malaysia's halal certificate has been recognized worldwide, ensuring that products are safe, clean and easy to use in marketing activities.

Halal certification is essential for food and beverages (Halal certification is crucial for companies operating in the F&B industry, as Muslim consumers will only purchase products that are halal-certified. By obtaining halal certification, businesses can access a larger market of Muslim consumers, thereby increasing sales.

Halal certification is becoming a necessity in Malaysia, giving businesses a competitive advantage and differentiating themselves from competitors. Furthermore, halal certification can also boost brand awareness, as businesses can advertise that their products are halal-certified. The halal logo is seen as a sign of quality, and businesses with halal certification can use it to build trust with consumers and promote their brands.

Comprehensive Halal Management System

Malaysia Halal Management System (Launched by the government in 2020, the MHMS 2020 is a comprehensive system and framework that ensures quality control and strengthens the halal industry’s efforts by bringing Malaysia to the forefront of a global halal hub.

It provides guidelines and standards for halal certification bodies, halal auditors and halal assessors to ensure they comply with international halal standards and best practices.

One of the key features of MHMS 2020 is the use of technology to improve the efficiency and transparency of the halal certification process. The system includes an online platform for halal certification applications and a halal certificate verification system that allows consumers to verify the authenticity of certificates.

MHMS 2020 also stressed the importance of training and capacity building for halal certification bodies (including auditors, assessors) as well as certification itself.

It provides guidelines for training programmes and requires all halal auditors and assessors to undergo regular training to keep up to date with the latest halal standards and best practices.

MHMS 2020 is expected to have a significant impact on the halal industry in Malaysia and the region. It is expected to improve the quality and credibility of halal certification, which will increase consumer confidence and attract more businesses to enter the halal market.

The system is also expected to enhance Malaysia’s reputation as a global halal hub and help the country meet the growing global demand for halal products and services.

One cosmetics owner spoke positively about the process of obtaining halal certification for her products. The owner explained that she had submitted an application for halal certification to the relevant authorities and was currently awaiting approval.

Despite waiting,shepraised the process of obtaining certification, saying it was easy and straightforward.

“They explained that the application process involves providing detailed information on the ingredients used in the cosmetics and ensuring they are all halal certified,” she said.

According to the owners, the application form was easy to fill out and the halal certification body provided clear guidelines on the certification requirements.

She also noted that the halal certification body was responsive to her inquiries and provided timely feedback on any questions or concerns she had.

“I believe halal certification is important for my business as it will help build trust with Muslim customers and provide a competitive advantage in the market. I am confident the application will be approved and look forward to receiving halal certification soon.

The cosmetics owner's experience highlights the importance of halal certification for businesses looking to cater to the Muslim market.

With the growing demand for halal products and services, halal certification is becoming an essential requirement for businesses.

In summary, Halal certification is an important consideration for businesses operating in the Malaysian market. Halal certification offers many benefits, including increased sales, competitive advantage, brand recognition, international market access, compliance with Islamic law, and improved quality control.

As the demand for halal products continues to grow, obtaining halal certification is becoming increasingly important for businesses operating in Malaysia.