Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Malaysia: Crying for Global Halal Standards
2025-05-15
Different halal certifications in each country have led to industry confusion, making it difficult for entrepreneurs to enter the global market.
KUALA LUMPUR: The lack of global halal standards makes it difficult for Muslim-friendly products to penetrate the world market.
Currently, each country has its own halal standards and it may or may not accept halal certification from another country.
according toWardahAssistant Product Manager, MalaysiaMimi SharimahThis is a huge hurdle to overcome.“Different countries’ halal regulations create confusion when multinational companies try to enter the global halal market.”
"althoughWardahIts cosmetics are made by IndonesiaMUIIt is also certified by MalaysiaWHICHTherefore, if we want to go global, we will need to obtain halal certification from different agencies.”MeThis was said at the four-day Malaysia Halal Carnival conference held at the Mines Convention Centre in Sri Kembangan (Malaysian city).
The Malaysia Halal Carnival is considered to be the largest halal trade and consumer expo in Southeast Asia.
This is a promotional event for the Malaysian halal industry, organised jointly by the Rural and Regional Development Department and the Halal Industry Development Corporation.
Another participant of the Malaysia Halal Carnival is from Euro-Asia FoodsNuriyue Azimat, which is promoting halal food from Kazakhstan.
He also agreed that different halal certification requirements make it difficult for entrepreneurs to enter different markets.
Melky(M) Sdn BhdDirectorsIrran Irman HarunHe said that annual halal exhibitions, such as the Malaysia Halal Carnival, are not enough for the promotion of halal products."If we are considering expanding the market, the halal recognized by our government needs to be recognized by the whole world, so that entrepreneurs do not need to apply for various certifications," he said.He hopes the government can work with other countries to reach a global consensus on the issue.
According to last year’s Global Halal Economy Report, global spending on halal food and halal lifestyle products is expected to2019Years, one year will increase10.8%, which will then create a value3.7A trillion dollar international industry.According to reports, the halal food sector2019The year will grow to2.537trillion US dollars, higher than2014Yearly7950billion, which will be the global food expenditure21.2%。The leading Halal food consumer is Indonesia (market value1900US$ billion), followed by Türkiye, Pakistan and Iran.