Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Halal certification, purity and beauty
2025-05-15
Halal certification
There is no global halal standard; each country has local committees. If you want your product to be halal certified, the first step is to identify the most relevant certification body for your target halal consumers.
If your product is vegan and alcohol-free, it’s best to clearly indicate this on your packaging.
The Chicago Tribune observed that Muslims' awareness of "halal" is on the rise from farm to table, reporting that "some Muslims need to ensure that food is not only halal, but also organic, free-range andblame(referring to beautiful).
They care as much about how animals are raised as they do about how they are slaughtered. Their concerns are part of a growing consumer demand for humane and organic foods.
In fact, a Dutch company called Innova has released the top ten food trends for 2012, includingPurity, authenticity, sustainability and corporate social responsibility, etc.value.
These values show a significant overlap with Halal values, suggesting concepts of health, wholesomeness and purity.
Purity and beauty
For businesses looking to attract Muslim consumers, particularly in developed markets, there is an opportunity to capitalize on the growing intersection between the organic/humane and halal markets.
In the U.S., all meat is halal and organic. It sells its burgers on the basis of tradition and health, appealing to Muslim consumers with those values first and then emphasizing them with its halal status.
Non-Muslim consumers also say that halal and kosher foods are preferred because they are prepared with care and are clean.
In Ningxia, China, a region with a large Muslim population, Ma is about to implement a halal integrity management solution. This will provide us with a linked solution for monitoring halal status from farm to table.
"We target not only Muslims but also non-Muslims," the halal agency said. "Some Chinese people told me they prefer halal food to alleviate concerns about food safety, as halal means pure and good in Chinese."
The lesson to be learned from all this is that the appeal of halal to Muslim consumers (and even beyond) is open to all businesses and brands.
A simple yet profitable first step is to reach Muslim consumers by ensuring that products meet halal standards and making sure Muslim consumers know this.