Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Indonesia's halal cosmetics market continues to thrive
2025-05-15
The Indonesian cosmetics industry is large and growing.HalalCosmetics are no exception.
As one of the largest Muslim populations in the world,2.25million Muslim residents (about87.2%), Indonesia is driving globalHalalDemand for cosmetics.2022Year, globalHalalThe cosmetics market will reach541.6The cosmetics market is expected to grow by US$ billion during the forecast period15.2%.according to"2021/2022IndonesiaHalalEconomic Report, expected to2025Year, Indonesian value41.9billion US dollarsHalalThe cosmetics industry will8%growth rate.
In recent years, the purchasing power of Indonesia's middle class has increased, which has had a great impact on lifestyle. The lives of Indonesian Muslims are becoming more and more modern, and urban life is also becoming more and more modern. No wonder Indonesia'sHalalThe consumption of products ranks first and second in the world.HalalAmong the economic leaders, Indonesia is in a positive position in trade and investment, with the potential to further leverage its strengths:Halalmarket.
IndonesiaHalalA glimpse into the cosmetics market
2020Year1Moon Solstice8In January, Indonesia's total cosmetics exports were1.3567Billions of dollars. During the pandemic, the industry shifted from makeup to skincare.WardahyesParagonA brand under the technology innovation company, IndonesiaHalalA pioneer in cosmetics and skincare products. The company owns one of the largest cosmetics manufacturers and is one of the major local players in Indonesia, with onlyWardahBrand in2020In 2011, we successfully created2.14US$ billion (approximately3.05trillions of rupees) in revenue.
As it develops in the countryHalalproduct potential, Indonesia has also developed2024Year becameHalalTherefore, this gives IndonesiaHalalCosmetics manufacturers offerHalalMarket advantages of cosmetics.
IndonesiaHalalCertification regulations
2014Year10In June, the Indonesian government issued a new regulation requiring products circulated in Indonesia to beHalalCertification, that is2014Year33Law No.HalalProduct Protection Law. This law applies to all products imported, distributed and traded in Indonesia. Especially for cosmetics,HalalThe obligation to certify2021 10moon17Stakeholders must2026Year10moon17The deadline was met recently.
According to the Jakarta Globe, citing Religious Affairs Minister Yakut Julil Kumas (Yaqut Cholil Qoumas) said,“As we move from2021 10moon17to2026The newHalalThe second stage of the quality system for pharmaceuticals, cosmetics and waste productsHalalThe certification authorization is now effective.”。
According to the regulations implemented by the country, foreign companies that wish to export products such as food, beverages, cosmetics, medicines, medical devices, etc. to Indonesia must first passHalalCertification.
IndonesiaHalalCosmetics Industry Outlook
The cosmetics industry in Southeast Asia's largest economy remains promising in the coming years.GlobaldataIt is estimated that the Indonesian beauty and personal care market will7.3trillion rupees (approx.50billion US dollars) increased to2023Yearly1.51trillion rupees (approximately70Euromonitor International also predicts that Indonesia and Vietnam will be the fastest-growing cosmetics markets in Asia.
IndonesiaHalalA key driver of cosmetics consumption is the abundance of opportunities in different segments within the same beauty industry.2017In 2018, social mediaHalalThe impact of cosmetics is very significant, with Indonesians accounting forInstagramTotal monthly active users6%Above. Modern Muslims in Indonesia are highly connected to social media, fashion and beauty. In addition to social sharing,Tokopedia、ShopeeE-commerce andSociolaThe rapid growth of beauty platforms such as eBay and Amazon has provided more convenient channels for products to reach consumers across the archipelago.
HalalThe new regulations bring new opportunities to the Indonesian cosmetics industry. In addition to giving on-site cosmetics manufacturers a competitive advantage over off-site brands in the domestic market,HalalCertified local cosmetics companies can also increase their market share in overseas markets such as Europe, where the Muslim population is expected to grow from2010Yearly5.9%grow to2020Yearly6.8%、2030Yearly7.8%、2040Yearly9%，2050Year10.2%。