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The growth of the halal food market has outpaced the growth of the Muslim population, reflecting broader consumer interest in food that aligns with values ​​of quality, ethical sourcing, safety and transparency.

Expected to In 2032,The halal food and beverage market in the Asia-Pacific region is projected to reach trillions of dollars. This growth is driven by the increasing Muslim population in the region, including converts to Islam and immigrants from Muslim countries. Southeast Asia is a key player, with Malaysia and Indonesia leading the way in halal food exports and striving to further develop their halal food industries. Malaysia's halal industry is expected to become a significant contributor to its economy by By the end of 2025,close $150 billion。

Overall,Expected to 2028, the size of the halal food industry will nearly double,Southeast AsiaThe region has the largest Muslim population in the world and has a strong appreciation for halal principles. In fact, Southeast Asia consumesIn the worldMore than 90% of food is halal。

While demand can be attributed to rising incomes and a rapidly expanding middle class in the region, it is not just Muslim consumers driving this growth. More and more people, regardless of their religious beliefs, are attracted to halal food.Because it is safe, hygienic and ethically sourcedFurthermore, the halal food industry now offers a wide variety of products, not just meat.

Traditionally, halal certification ensures that food complies with Islamic dietary law, including the type of meat consumed (excluding pork and its derivatives) and the methods of slaughter, processing, and storage. However, the appeal of halal food now extends beyond religious observance. Amid growing consumer concern about food origins and production practices, halal certification, which emphasizes ethical sourcing and the humane treatment of animals, resonates deeply with the growing demand for transparency and ethical practices.

Innovation is driving a vibrant tapestry of halal food flavors and choices

The halal food market is no longer defined by limited options.existTHAIFEX – Anuga Asia 2024 (May 28 to June 1,Bangkok) will have More than 800 halal exhibitors showcased their products, indicating that more manufacturers are labelling their food products as halal certified.

It is clear that more and more manufacturers are also offering a wider range of Halal certified products. For example,THAIFEX – Anuga Asia exhibitor Marujyu Soysauce & Seasoning Corp. offers a range of halal-certified seasonings including soy sauce, dashi sauce, noodle soup, yuzu, ponzu and teriyaki sauces.

Halal certification is increasingly intersecting with other common food trends.More than 20% of halal-certified food products at THAIFEX – Anuga Asia were also labelled as organic, plant-based or sustainably produced and packaged.

Health-conscious consumers are driving a shift in halal-certified plant-based products, with the focus shifting from simply mimicking meat to emphasizing the nutritional benefits of these options. This means tastier and more nutritious plant-based burgers, sausages, and even chicken nuggets.

existAt THAIFEX – Anuga Asia, exhibitor Cremer Sustainable Foods Pte Ltd unveiled its plant-based Braised Spicy Duck Strips, which taste similar to meat. It's a high-moisture extruded (HME) soy/flaxseed plant-based meat alternative simmered with Chinese spices, peppercorns, and dried chilies. It also contains flaxseed (for omega-3 fats and fiber), soy (for protein), and no animal fat.

The plant-based halal food trend is not limited to meat alternatives but also includes dairy-free nut milks and cheeses to cater to lactose-intolerant consumers and those seeking plant-based alternatives for ethical or dietary reasons.Gold Kili Trading Enterprise (S) Pte. Ltd. will exhibit its "Oat-k" dairy-free oat beverage range, which is halal-certified and uses plant-based oat powder instead of milk.

Halal consumers are also increasingly interested in functional foods that promote health. Halal-certified foods are now enriched with probiotics and antioxidants, essential vitamins, and minerals. This convergence of trends is enabling health-conscious consumers to embrace the benefits of functional foods while maintaining their dietary restrictions.One of the products featured at THAIFEX – Anuga Asia is Anhui Smart Mama Food Technology Co., Ltd. Their Clever Mama series of classic milk puddings, sold in a variety of flavors, appeals to Asian children. It is a yogurt-based lactic acid bacteria pudding made with milk powder, konjac flour, and seaweed gel.

Halal consumers are also beginning to accept organic food.Desly Group Co., Ltd. will showcase its organic, halal-certified products, including peanut butter, sesame paste, rice wine vinegar and soy sauce, at THAIFEX – Anuga Asia.

Sustainability and ethical sourcing are also becoming increasingly important aspects of halal food. Consumers are demanding ingredients that are not only delicious, but also environmentally friendly and ethically sourced. This aligns perfectly with the core values ​​of halal certification.

Innovation isn’t limited to flavors and ingredients. Alternative proteins like insects, algae, and even lab-grown meat are being explored to meet dietary needs while adhering to halal standards.

Trust and transparency

Building trust in a globalized food system can be challenging, and the halal market is embracing technology to bridge this gap. Developments in blockchain technology and the Internet of Things are being used to maintain quality standards and detect the presence of porcine materials or alcohol in halal laboratories.

existOne exciting product showcased at THAIFEX – Anuga Asia included Genelix’s real-time PCR test kit, which accurately detects the presence of animal species in food by analyzing the genes of raw and finished food ingredients. According to Genelix, the kit is the only vegetarian certification label used in Korea by the Korean Vegetarian Certification Agency, and because it can detect a variety of animal species, it can also be used for halal certification.

Transparency is another key trend shaping the halal market. People are increasingly seeking minimally processed foods with clear labels. The desire for authenticity and knowing exactly what is in their food is driving demand for clean labels and transparency throughout the halal food supply chain.

The power of inclusion

In short, the advantage of the halal market lies in its inclusiveness. While addressing the primary needs of Muslims (1.8 billion), it also welcomes those seeking high-quality, ethically sourced food. This opens the door for food producers to reach diverse audiences. Halal certification fosters a sense of solidarity by allowing families with Muslim members to share meals that everyone can enjoy. Furthermore, a growing number of health-conscious vegetarians and vegans find value in the ethical sourcing and clean label principles that are hallmarks of halal certification. This inclusiveness has made the halal market a major player in the global food landscape.